Project
Vista Horizon – Private Villas
A concept set of nine on-brand Instagram posts for a fictional luxury villa brand, designed to look like a curated feed rather than a random series of photos.
Service:
Monthly Social Media Content

Overview
Vista Horizon is a concept brand I created to show what a month of social media content looks like when it’s designed as one system. Nine posts mix property imagery, short editorial headlines, key facts and clear booking prompts.


Constraints
Luxury property feeds often feel like a random photo dump. The goal was a premium, calm grid that alternates light and dark posts in a checkerboard rhythm, uses one consistent type and colour system, and still gives guests a clear reason to book direct.
Outcome
A ready-to-post monthly set: hero and mood posts, a property facts post, a video-tour teaser and a direct-booking call to action. Every month follows the same visual language, so the feed stays recognisable while the content stays fresh.
