Project
NORTHPOINT Estates
A concept brand system for a fictional luxury property agency – logo, colour and type, listing flyer, brochure and website look.
Service:
Brand Identity & Listing Marketing

Overview
NORTHPOINT Estates is a concept brand I created to show how a luxury property agency can look consistent everywhere. A deep charcoal palette with champagne-gold accents and elegant serif typography gives every touchpoint the same premium feel.


Constraints
Property marketing often mixes styles – one look on the flyer, another on the website, another on social media. The challenge was a simple system strict enough to keep every material recognisable, yet flexible enough to work for any listing.


Outcome
A complete concept toolkit: logo and brand guide, a listing flyer with open house and price details, a property brochure with floor plans and specifications, and matching website and mobile screens.
